Close-up portrait of a woman, a Pacifica campaign imageYour skin’s new best friend

Case Study

PacificaPlastic Surgery, Dermatology, and Medical Spa

From Practice to
Brand Experience.

A comprehensive brand transformation spanning identity, print, social media, email marketing and in-practice communication.

OBJECTIVE

Build one elevated, recognizable brand system across plastic surgery, dermatology and medical spa.

The Challenge

A fragmented brand.

The original brand lacked a consistent visual identity, with individual service lines communicating independently across channels.

The Solution

One cohesive experience.

A refined identity and integrated communication system spanning print, digital, social, email and the patient experience.

Selected Creative
Pacifica campaign: beauty is yours
01Campaign / Hero
02Identity
03Print Collateral
Pacifica identity: Your glow renewed
Pacifica print collateral: services menu and facial rejuvenation
Pacifica MedSpa microneedling ad: Your glow renewedPacifica Center for Dermatology ad: Healthy skin is happy skin
04Social
05Email
Pacifica social: rhytidectomyPacifica social: BotoxPacifica social: patient feelings
Pacifica email campaigns
06Website

Redesigned Pacifica’s website to create a more sophisticated, cohesive digital experience that reflected the caliber of the practice. Integrated compelling visuals, intuitive navigation, and strategic messaging to strengthen brand authority, build patient confidence, and encourage consultations.

Pacifica website on laptop and phone

The Outcome

A recognizable brand at every touchpoint.

A more consistent, elevated presentation of the practice’s expertise, services and patient experience across every channel — strengthening brand recognition and patient engagement.